TRENDING THIS WEEK May.24.2019 The World’s 100 Most Valuable Br... According to Forbes, the world’s 100 most valuable brands are worth a staggering $2.15 trillion. 　 While that singular number is impressive, the publication’s 2018 rankings of global brands can be further broken down in other ways that are also... These Posters for a Vampire TV S... Even vampire posters aren’t safe in the daylight. Anyone familiar with vampire folklore knows that the night-dwelling immortals are vulnerable to sunshine. To promote its vampire-themed series The Passage, Fox found a dead-on way to turn paper im... Can Companies Become Our New Top... Where are all the smart people? Certainly, our academic institutions are on top of the list.  But you also have to place industry close to the top. Further, the financial draw of industry is attracting top staff to shift back into the private sec... Ask The CMO: Industry Legend Jon... Marketing has gone through many evolutions over the last several decades. The advent of technology and what is being called the fourth industrial revolution, has only compounded the pace and impact of change. 廣告教父賴東明先生新書 - 「感謝... 廣告教父賴東明先生新書 - 「感謝廣告55年 幸遇貴人 幸得機會」發表會 【富盈數據】【好廣告俱樂部－領袖... 近幾年媒體接觸習慣的更改、消費思維的轉變，廣告主對於數位行銷的需求更廣更深，並期待有不同的操作型態，隨著數位廣告量逐步成長，也意味著消費者身處在廣告大爆炸的新紀元，誰能在消費者獲取資訊的節點奪得目光，誰才能在新戰場站穩腳步！ 專題報告：懶人經濟變現指南(上) 數位生活的便利性寵壞了每個人，「懶」成為一個「善於利用新工具」的潮人標籤；談婚論嫁一拖再拖，著急的老媽現在也「懶得再催」…，本期專題分享凱絡中國的《2019懶人經濟變現指南》，探討懶人時代五個有趣甚至互相矛盾的面向，以及品牌的嶄新變現方式。 2018年台灣數位廣告量全年達389.66... 「觀察台灣的廣告市場，數位行銷仍保持雙位數成長力道，除了品牌客戶之外，中小企業廣告主，經營跨境電商的廣告主或有出海規劃的企業主等等，都是驅動台灣的數位廣告量持續性成長的關鍵。消費者透過全通路管道與品牌互動模式正在飛速增長，不論是代理商、媒體或是企...   IAA國際廣告協會台北分會 電話：+886-2-7718-1516 傳真：+886-2-2727-9598 會址：台灣台北市信義區11085松德路161號21樓 網站：http://iaataipei.org.tw