TRENDING THIS WEEK
Jun.17.2019
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IAA Global Conference Bucharest 2019 view all
IAA Global Conference Bucharest ...
Save the date for the 3rd Edition of the IAA’s Creativity4Better Global Conference.
Africa is leading the world in plastic bag bans view all
Africa is leading the world in p...
As of June 1, travelers to Tanzania will have to pack very carefully. The country announced the implementation of the second phase of its plastic bag ban on May 16. Visitors are advised to avoid packing or carrying any plastic bags as they’ll have...
Lacoste Tells a Stunningly Powerful Story of Tumultuous Love In New Campaign view all
Lacoste Tells a Stunningly Power...
Turning precious advertising seconds into a moment of solid storytelling is actually much more difficult than it sounds. The challenge doesn’t just lie with the creation of the story itself, but figuring out how to balance narrative and product pl...
NYT editor predicts almost all newspapers will die in 5 years view all
NYT editor predicts almost all n...
New York Times executive editor Dean Baquet has a bleak forecast for the future of print media. Late last week at the International News Media Association World Congress, the editor spoke about the state of journalism, the world, and the newspaper...
感謝Adm廣告雜誌6月號協助刊登IAA青年協會廣告稿
感謝Adm廣告雜誌6月號協助刊登IAA...
 感謝Adm廣告雜誌6月號協助刊登IAA青年協會廣告稿
尼爾森媒體研究新知5月刊 view all
尼爾森媒體研究新知5月刊
尼爾森媒體研究新知5月刊
【富盈數據】大數據的挑戰 view all
【富盈數據】大數據的挑戰
薩瓦拉賈(Sivarajah)等人於2017年的商業研究期刊(Journal of Business Research),中,提出了一篇文章,該文章分析了227篇與大數據相關的論文,並提出大數據的挑戰與分析方法。薩瓦拉賈(Sivarajah)等人認為,大數據的挑戰可從三個層面來分析:資料挑戰(Data Challege...
富盈數據陳顯立執行長新作
富盈數據陳顯立執行長新作
感謝本會會員富盈數據陳顯立執行長贈送會員朋友們他的新作"流量新紅利時代-商業模式決定變現之道",敬請拜讀與交流,再次感謝陳執行長。
專題報告:Woman愛運動!擋不住的女性運動風潮 view all
專題報告:Woman愛運動!擋不住的...
2013年男性規律運動的比例為35.6%,2018年為36.7%;而女性則從27%成長至30.4%,漲幅是男性的四倍。尤其在25歲-44歲間的女性,成長率都超越二成,可見得女性運動的風氣逐漸成熟,從規律運動人口的成長,即可窺見運動商機的成長潛力。
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